How Communicators Can Make Change Work – Strategic Communication Management, September 1999

   Uncertainty is the killer of workplace change. Defeat it by describing “excellence in action” for employees.

 

The Secret of Communicating Bad News  – Communication World (cover article), August 1992

   Communicating bad news is the most important and difficult employee communication challenge organizations face.

 

Strategic Communication: Full-Time Function or Dysfunctional Concept? – Communication World, July 1997

   Any employee communication function that’s not practicing strategic communication full time is dysfunctional.

 

Three Things Wrong With Our Profession – Communication World (cover article), November 1992

   These problems may be serious enough to change what we do—even what we’re called.